There Could be Scientific Rationale Behind NFL’s ‘Super Bowl Babies’ Claim

It’s common knowledge that a good portion of Super Bowl viewers are more interested in the commercials they’ll see during the break than the game itself. There’s always at least a couple that leave memorable moments and a lot of laughter, but also many that inevitably flop. One of the weirdest ads that lands somewhere in between those designations (or maybe someplace else entirely) this year was put on by the NFL itself.

The “Super Bowl Babies” commercial featured choirs of jersey-wearing children singing Seal’s “Kiss From a Rose,” in an apparent reference to the fact that these children were all conceived the night of football’s premier event. In fact, the ad opens with a statement that reads, “Data suggests nine months after a Super Bowl victory, winning cities see a rise in births.”

According to, that claim might not be as far-fetched as you might think. It’s not that the Super Bowl has some sort of magical effect on pregnancy rates; the baby boom lies in the fact that there is a link between watching sports and an increase in testosterone in men. This is especially true when it comes to watching their favorite teams win the game.

The Inverse piece cites a 2010 study from the University of Valencia, as well as a later one by the University of Missouri, that found testosterone spikes in fans watching their sports team play.

Testosterone levels typically peak during a man’s late 20s, but decline soon after, decreasing approximately 1.5% every year after they turn 30. While testosterone is hardly the be-all end- all when it comes to creating life, it is considered the male sex drive hormone for a reason. Presumably, that could in fact lead to more love-filled nights among couples after the big game festivities end — and possibly even improve the odds of fertility on the male side.

While it’s a bit of a stretch to attribute the birth of countless babies to the pure fact of a football game being played, it sure makes for interesting water cooler fodder.

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