Since the dawn of Hollywood, celebrities have lent their voice and image to brands and products. Now, launching your own personal home decor line is one of the latest aspirations of C-List celebrities.
This summer, 18-year-old “Duck Dynasty” star Sadie Robertson launched a “Live Original” home decor line. The Christian commerce brand Glory Haus will distribute Robertson’s line, which is available to customers and reality TV fans this August. Described by The Christian Post as a budding “fashion empire,” in a very generous use of the words “fashion” and “empire,” the Live Original line features decorative home decor ornaments and jewelry, with a focus on positive Christian messaging. Each item is meant to showcase the star’s Christian faith, by putting positive and inspirational quotes on neat little knick-knacks for your home.
“Live original is the message I share everywhere I go…[It’s] living who God created you to be and being confident in the person you are,” Robertson said.
Robertson isn’t the only minor celebrity trying to cash in on the home decor craze. Studies show that 47% of Americans haven’t updated their home decor in five or more years, often because of recession-inspired belt tightening. Now, for the first time in years, spending on home improvement is steadily increasing.
Also this July, YouTube and “Dancing With The Stars” personality Bethany Mota is teaming up with Aeropostale for her new home decor line. Named one of Cosmo’s most fascinating people on the Internet in 2015, Mota wanted to share her Do-It-Yourself spirit with a new line, which will allow customers to express themselves through decorative pillows.
Home decor lines have long been a celebrity favorite for making extra money on the side. Reality TV star Lauren Conrad previously collaborated with Kohls.com, while pop star Jessica Simpson launched a line through Bed, Bath and Beyond. Other celebrities who have profited off the trend range from minor stars like “Real Housewife” Lisa Vanderpump to mega-stars like Justin Timberlake.