Category: Technology

  • Researchers in London Discover Dinosaur Blood in Fossils; Internet Reacts With ‘#DinoBlood’

    Researchers in London Discover Dinosaur Blood in Fossils; Internet Reacts With ‘#DinoBlood’

    Summer 2015 is the Summer of the Dinosaurs, apparently: just days before the newest Jurassic Park movie was released, scientists at Imperial College London made an astonishing discovery while examining a pile of “poorly preserved” 75 million-year-old dinosaur bones. #TigerBlood is so 2011. This summer, it’s all about #DinoBlood. The Washington Post and NBC News…

  • British Inventor Rolls Out “Smart-Floor” Technology

    British Inventor Rolls Out “Smart-Floor” Technology

    A British entrepreneur wants to turn your footsteps into electricity, and he claims the technology already works. The U.K. startup Pavegen is raising money for the high-tech flooring on a website called Crowdcube, a British crowdfunding service similar to KickStarter. “Pavegen’s technology converts footsteps into electricity to power services in high-footfall locations and provide real-time…

  • Florida Lags Behind on Solar Panel Initiatives

    Florida Lags Behind on Solar Panel Initiatives

    Despite the state’s famous moniker, Florida lags behind other states in developing solar energy. The Associated Press reports that the Sunshine State ranks 13th in the country in solar power generated, even though it ranks 3rd in rooftop solar power potential. Recent initiatives in other states, such as California, have promoted solar power for both…

  • How Social Media Can Be Used to Create Flood Maps and Save Lives

    How Social Media Can Be Used to Create Flood Maps and Save Lives

    Those who live in areas frequently hit by flooding are often well-prepared for the consequences. In the U.S., more than 5.5 million people hold a flood insurance policy to protect against the financial devastation that flood damage can cause. But what about the billions of civilians without flood insurance, let alone a plan of action…

  • Snapchat and Instagram Revamp Advertising

    Snapchat and Instagram Revamp Advertising

    Mobile apps have largely been relatively ad-free, due to smaller screen size and how difficult it would be to track results. Developers are starting to embrace the potential of ad revenue, however, though the exact format varies by app. Photo sharing app Instagram will soon be integrating a shopping option to the existing ads, while…

  • Researchers Design Generator 25% More Efficient Than Existing Technology

    Researchers Design Generator 25% More Efficient Than Existing Technology

    A team of researchers from the University of Texas at Arlington has come up with a new type of generator that can produce electrical energy up to 25% more efficiently than current technology, and with fewer emissions. Although efficient power production is certainly a concern in the United States — U.S. electricity consumption was a…

  • Salvation Army The Dress and Domestic Violence Ad Sparks Debate About Social Justice Marketing

    Salvation Army The Dress and Domestic Violence Ad Sparks Debate About Social Justice Marketing

    Anyone who has had any access to the internet in the last few weeks knows about The Dress, which sparked a widespread debate about the colors of the dress (Team Black and Blue versus Team White and Gold) and the nature of human perception. Now, The Dress is in the spotlight again for a different…

  • Making the World More Interactive

    Making the World More Interactive

    Image recognition and augmented-reality platform Blippar recently received $45 million from unknown investors to create a reality-based search engine. Blippar will be using the funding to expand its global reach and bolster the engineering team. With 10 international offices and approximately 200 employees, Blippar is no stranger to expansion, and they are poised to continue their…

  • IBM’s Response to Shifting Topography of Tech Industry and Digital Business

    IBM’s Response to Shifting Topography of Tech Industry and Digital Business

    Monolithic tech company IBM recently unveiled its new z13 mainframe system, which is designed to provide real-time encryption on all mobile transactions, and is the first system to be able to process as many as 2.5 billion transactions per day. The “z13 system culminates a $1 billion investment, five years of development, exploits innovation of…

  • How the Online Marketing Profession Will Change in 2015

    How the Online Marketing Profession Will Change in 2015

    The internet is a constantly shifting entity, and the people who use it for marketing must adapt constantly to keep up with the changes. Though pay-per-click and search engine optimization specialists have led the path in the past, a shift to social media and content marketing is set to change the balance of power. According…