Millennials Don’t Just Want Coffee, They Want The Origin Story Too

Jan 05, 18 Millennials Don’t Just Want Coffee, They Want The Origin Story Too

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Approximately 30% of the population drinks coffee occasionally, but much more of the millennial population regularly consumes coffee, leading to some major changes within the industry. According to BBC News, an increasing number of millennial coffee drinkers are choosing to pay more for coffee if they can find out exactly where the...

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